To prepare for the brand’s launch, the objective was to develop an identity that authentically reflected a mission of accessible and inclusive care. The project was built on a foundation of deep collaborative discovery, ensuring the brand felt genuinely aligned with the founder’s hands-on approach.

This foundation provided the confidence for a successful launch and a clear path for future expansion. By refining the visual language into a versatile system, Unmasked Naturopath was empowered to maintain its professional standards while building a meaningful connection with its community from the very beginning.