Alongside developing a distinctive visual identity, it was at it's core to create a brand experience that makes learning about matcha feel accessible and engaging. Every touchpoint was designed to communicate the care, craftsmanship, and ritual behind each cup.

Matchahouse is guided by a commitment to education and authenticity, inviting a deeper understanding of traditions behind every harvest while embracing the new and playful ways people are enjoying it today.

From the logo and colour palette to the packaging system, the aim was to create a brand that feels both contemporary and considered, while honouring the traditions that inspired it.